— Promotion
Marketing Strategy
A plan to reach readers and grow the book’s audience.
— Too Much Ice In My Ice Water by Boyd Hamilton MacDonald
Four ways we bring the memoir to its readers
A focused promotion plan built around the book’s wildest anecdotes, its vivid Bay Area settings, and Boyd’s unlikely, hard-won story.
— The Plan
Marketing Tactics
01
Targeted Social Media Campaigns
Utilize BookTok and Bookstagram to highlight the memoir’s wildest anecdotes. Short, engaging videos recounting Boyd’s experiences—from surviving a torturous military academy to his clever telephone pranks on corporate recruiters—will easily capture the #Memoir, #Underdog, and #ComingOfAge audiences.
02
Local Bay Area Outreach
Capitalize on the rich, specific settings within the book by partnering with independent bookstores, local historical societies, and LGBTQ+ organizations in Berkeley, Oakland, and San Leandro. Highlight iconic locations featured in the book, like the White Horse Inn and the Lagunitas estate.
03
Podcast and Blog Tours
Pitch Boyd as a guest on podcasts focusing on neurodiversity, mental health, and LGBTQ+ history. Focus the angle on his resilience, navigating family mental illness, and discovering self-worth after a chaotic childhood marked by shifts from privilege to struggle.
04
Professional Association Marketing
Advertise in healthcare and nursing home administration publications, focusing on Boyd’s unique transition from an underestimated student to an award-winning nursing home administrator who successfully fought bureaucratic injustice.
— Key Message
Failure is never the enemy; it is the ultimate teacher. No matter the chaos of your childhood, the profound limitations placed upon you by others, or the immense bureaucratic hurdles in your way, you possess the power to build a fulfilling life. By standing your ground, embracing your true identity, and fighting back with sharp humor and unwavering resilience, you can refuse to be defined by where you started.